Mercoledì 27 Gennaio 2021 | 08:47

NEWS DALLA SEZIONE

ROME
COVID: 10,593 new cases, 541 more victims

COVID: 10,593 new cases, 541 more victims

 
VICENZA
2 Indian men arrested for fatal beating of Indian, 37

2 Indian men arrested for fatal beating of Indian, 37

 
ROME
Soccer: Buffon reported for blasphemous phrase

Soccer: Buffon reported for blasphemous phrase

 
ROME
Soccer: Musacchio set to join Lazio from Milan

Soccer: Musacchio set to join Lazio from Milan

 
AVEZZANO
4 hikers 'swept away by avalanche' in Abruzzo

4 hikers 'swept away by avalanche' in Abruzzo

 
BRINDISI
Father and son arrested for murdering woman over drugs

Father and son arrested for murdering woman over drugs

 
NAPLES
15 arrested in Camorra sweep

15 arrested in Camorra sweep

 
ROME
Italy's growth prospects at risk with weak govt - Fitch

Italy's growth prospects at risk with weak govt - Fitch

 
ROME
Govt crisis at v.delicate moment - Osservatore Romano

Govt crisis at v.delicate moment - Osservatore Romano

 
ROME
COVID: 3 cases of Brazilian variant in Abruzzo

COVID: 3 cases of Brazilian variant in Abruzzo

 
ROME
FI in favour of govt of national unity - Tajani

FI in favour of govt of national unity - Tajani

 

Il Biancorosso

Il post-partita
Auteri incontentabile: «Dobbiamo migliorare»

Auteri incontentabile: «Dobbiamo migliorare»

 

NEWS DALLE PROVINCE

HomeNel Tarantino
Grottaglie, trovato cadavere in un capannone: indagato per omicidio colposo titolare ditta edile

Grottaglie, trovato cadavere in un capannone: indagato per omicidio colposo titolare ditta edile

 
BariL'emergenza
Bari, bufera sull’ospedale in Fiera. I sindacati: disastro annunciato

Bari, bufera sull’ospedale in Fiera. I sindacati: disastro annunciato

 
LecceSangue amaro
Rifiuti, sgominato traffico illecito anche a Lecce e Oria: 7 arresti

Rifiuti, sgominato traffico illecito anche a Lecce e Oria: 7 arresti

 
BrindisiIl caso
Brindisi, prende padellata in testa dalla compagna: scatena un putiferio al Perrino

Brindisi, prende padellata in testa dalla compagna: scatena un putiferio al Perrino

 
Foggiatragedia
Orta Nova, donna morta in casa: si pensa ad un omicidio

Orta Nova, donna di 48 anni accoltellata in casa alla gola: sospetti su un 46enne.
A dare l'allarme alcuni vicini Ft

 
Potenzaemergenza Covid
Basilicata, riapertura scuole: intensificare controlli aree di sosta automezzi trasporto pubblico

Basilicata, riapertura scuole: intensificare controlli aree di sosta automezzi trasporto pubblico

 
BatL'incidente
Barletta, furgone contro autocarro sulla Sp 21: muore agricoltore 73enne

Barletta, furgone contro autocarro sulla Sp 21: muore agricoltore 73enne

 
MateraIl caso
Reati contro la Pubblica Amministrazione a Matera: 11 arresti e sequestrati 8,2 mln

Matera, truffa per fondi pubblici in agricoltura: 11 arresti, tra loro funzionari Ismea e Regione Basilicata. 22 indagati e sequestrati 8,2 mln. Le intercettazioni VD

 

Rome

Marketing strategy prepped for cannabis legalization

Minister denies any other use than therapeutic considered

Marketing strategy prepped for cannabis legalization

Rome, January 12 - A group of Italian agronomists and entrepreneurs have begun to lay the foundations for the sale and marketing of cannabis, saying that it will soon no longer be illegal. Though both growing and selling marijuana is currently illegal in Italy, many people smoke it. Debate has long raged over whether or not it should be made legal as in some other countries, but the road ahead looks steep after Justice Minister Andrea Orlando on Monday ruled out the legalization of the substance for any uses other than therapeutic ones. The identities of those organizing a future franchising of marijuana cannot be known - for obvious reasons - but the objective is clear: preside over a market with enormous potential that will eventually open up, and get there before others do when the time comes. The Nativa brand name has been created, which for the moment only exists as an online idea to understand "market interest in this business proposal" as well as "come in ahead of the other players and thereby be the first in consumers' imaginations with a strong, elegant brand that is tied to the high-quality agro-food traditions that Italy has long been known for around the world". "We are certain that 2016 will be the year that marijuana is legalised," Nativa's management say, "and we have decided to bet on this. Once the market emerges, there will be many possible ways to make use of these opportunities. We spent a large portion of 2015 looking into what the best marketing strategy is, shaping a business idea that we had long had and studying its costs, critical issues and feasibility." The idea would see single-brand shops in Italy's major cities and open-air farms in such areas as Chianti, Salento and Cilento, with products that are entirely natural and grown in the soil (no hydroponic cultivation) and only marijuana for smoking. They say that it is a matter of "making marijuana into a high-quality product that brings together the undisputed knowledge of our farmers and a specific know-how that Italy has always had in cannabis growing". Italians consume an estimated 3 million kg of cannabis annually. A Nativa survey on 500 regular marijuana smokers showed that 65% of respondents are forced to make do with what they find and, of they could, would choose to smoke like in other countries in the world (85%). Most do not feel guilty about smoking (76%) and believe that the current law doesn't make sense (85%). The quality that Italian consumers manage to get is often very low, but there is no awareness of what one is smoking other than the look, smell and effect of it as well as the presence of seeds. Almost all marijuana consumers agree that the media do not provide quality information on the issue (92%).

Lascia il tuo commento

Condividi le tue opinioni su

Caratteri rimanenti: 400

LE RUBRICHE

Speciale Abbonamento - Scopri le formule per abbonarti al giornale quotidiano della Gazzetta
Gazzettaffari - Portale di annunci de La Gazzetta del Mezzogiorno
Gazzetta Necrologie