
Mercoledì 13 Novembre 2013, 16:38
03 Febbraio 2016, 03:55
(ANSA) - Milan, November 13 - The Lombardy region in
northwestern Italy leads the country in the volume sold of the
medication Viagra, while central Emilia Romagna reports the
greatest per capita annual sales, according to figures released
Wednesday.
As the medication to treat erectile dysfunction marks its
15th anniversary, the research shows that Italy is the
second-largest consumer of Viagra in Europe, after Britain, with
86 million tablets sold since it came to market.
In Italy, more than six million pills have been sold to
date this year, with Lombardy claiming more than one million of
those tablets.
Measured on a per capita basis, Emilia Romagna reported an
average sales volume of 588 tablets for every 1,000 men over age
40, followed by Tuscany with levels of 563 pills for every 1,000
men over 40.
The region of Liguria reported sales of 546 pills per 1,000
men over 40 while the region that consumed the least amount was
Basilicata, with only 230 Viagra pills for every 1,000 men over
age 40.
Among Italian cities, Rome holds the record for the largest
number of tablets sold this year, at more than over 570,000,
followed by Piacenza, Rimini and Livorno.