Martedì 23 Luglio 2019 | 16:13

NEWS DALLA SEZIONE

Trieste
Man in flip-flops ejected from separation hearing

Man in flip-flops ejected from separation hearing

 
Palermo
Man under influence of drugs crashes and kills son

Man under influence of drugs crashes and kills son

 
Rome
IMF confirms 2019 GDP 0.1%, cuts 2020 to 0.8%

IMF confirms 2019 GDP 0.1%, cuts 2020 to 0.8%

 
Rome
Fresh heat wave set to peak Wednesday

Fresh heat wave set to peak Wednesday

 
Rome
I like Boris Johnson says Salvini

I like Boris Johnson says Salvini

 
Rome
Rock thrown onto car in Rome

Rock thrown onto car in Rome

 
Rome
Swimming: Quadarella gets gold in 1500 freestyle

Swimming: Quadarella gets gold in 1500 freestyle

 
Bibbiano
4 Bibbiano kids return to natural families

4 Bibbiano kids return to natural families

 
Livorno
Couple die in building explosion on Elba

Couple die in building explosion on Elba

 
Rome
Court approves Formigoni release to house arrest

Court approves Formigoni release to house arrest

 
Vercelli
Pol probed for saying 'kill all gays'

Pol probed for saying 'kill all gays'

 

Il Biancorosso

L'INTERVISTA
"Bari, campionato complicatoI tifosi faranno la differenza"

«Bari, campionato complicato. I tifosi faranno la differenza»

 

NEWS DALLE PROVINCE

BariL?interrogatorio
Furbetti in ospedale Monopoli: 2 medici su 17 rispondono al gip

Furbetti in ospedale Monopoli: 2 medici su 17 rispondono al gip

 
BrindisiNel Brindisino
Latiano, paziente clinica psichiatrica tenta suicidio: denunciati 4 operatori

Latiano, paziente clinica psichiatrica tenta suicidio: denunciati 4 operatori

 
FoggiaLa manifestazione
Cerignola in Sound: il contest per emergenti e il gran finale con i Gemelli Diversi

Cerignola in Sound: il contest per emergenti e il gran finale con i Gemelli Diversi

 
TarantoDa venditori ambulanti
Taranto, polizia sequestra 70kg di cozze senza certificato: 2 denunce

Taranto, sequestrati 70kg di cozze senza certificato: 2 denunce

 
PotenzaIn frazione Ciccolecchia
Avigliano, si stacca pala eolica: paura nel centro abitato

Avigliano, si stacca pala eolica: paura nel centro abitato

 
MateraLa decisione
Scanzano Jonico, sindaco bandisce il 5G: «Aspettiamo studi certi»

Scanzano Jonico, sindaco bandisce il 5G: «Aspettiamo studi certi»

 
LecceRifiuti
Gallipoli, a Baia Verde spazzatura non ritirata: residenti inferociti

Gallipoli, a Baia Verde spazzatura non ritirata: residenti inferociti

 
BatL'impianto
Trani, le acque reflue presto utilizzate in agricoltura

Trani, le acque reflue presto utilizzate in agricoltura

 

i più letti

Beijing

Vinitaly China roadshow kicks off, first stop in Beijing

55 companies with 500 total brands and 800 B2B meetings

Vinitaly China roadshow kicks off, first stop in Beijing

Beijing, June 17 - Vinitaly opened its China roadshow together with the Italian Trade Agency (ICE) in Beijing at the Hotel Conrad, just steps from the central neighbourhood of Sanlitun. A total of 50 companies presented 500 brands with a record programme of 800 B2B meetings with importers, buyers, and local distributors. "It's a really good start, the result of the extraordinary work of Vinitaly and ICE, which shared their databases to allow this incredible participation," said Giovanni Mantovani, director general of Veronafiere, which owns the Vinitaly brand. Mantovani told ANSA that the Far East will be an increasingly strategic area for Veronafiere's activities, with new initiatives in China and Japan. In the wine sector, the area is expected to become equal to that of North America. By day's end, 1,200 people had visited, which organisers said confirms the growing interest in China for Italian wine. In addition to Beijing, the roadshow will stop in Zhengzhou (June 19), Xi'an (June 20) e Guangzhou (June 22), where more than 1,000 requests were made for B2B meetings. Mantovani said upcoming initiatives in China include a joint venture in which Veronafiere would have 51% with Pacco, a Chinese company specialised in event organisation and creation. The first joint initiative is planned for June 2020 in Shenzhen, with an event dedicated to the younger generations who are more predisposed to embrace the wine culture. In Japan, Mantovani said a three-year dedicated project is in the works. "Italian wine needs to increase its position in a market where demand has grown 106% in the last five years, last year reaching a record 2.4 million euros, making China the fourth-highest buyer country worldwide, following USA, Germany, and Great Britain," Mantovani said. The Far East market overall has a value of 6.4 billion. The trend of wine in China, following the peak of 2017, had a positive 2018, while the first four months of 2019 have reflected pressures on the economy in the wake of the trade war between the US and China. ICE's Beijing director Amadeo Scarpa said, however, that Italy's "pace is holding up" despite the difficulties. France, for example, has lost 20% to 30%, while Italy gained the fourth position overall last year, surpassing Spain. "We're on the right track," Scarpa said. "The proof is in the effectiveness of the multi-level promotional activities that ICE and the Economy Ministry put in the field with the initiative 'I Love ITAlian Wines' and the synergy developed with experienced and qualified partners such as Vinitaly," he said. "As of now we have trained more than 660 professional Chinese promoters on Italian wine in China, with 18 editions of the course in 12 cities in two years, and reached more than 300 million points of contact on the Chinese web with the media plan ITAlian Wine: Taste the Passion!," Scarpa said.

Lascia il tuo commento

Condividi le tue opinioni su

Caratteri rimanenti: 400

LE RUBRICHE

Speciale Abbonamento - Scopri le formule per abbonarti al giornale quotidiano della Gazzetta
Gazzettaffari - Portale di annunci de La Gazzetta del Mezzogiorno
Gazzetta Necrologie